Technology

Dbrand has a really strong case here IMO, since they pretty heavily edit the internals and add a few easter eggs, which are still visible in Casetify's final designs

Dbrand discovered Casetify allegedly copied 117 different designs, down to the many digital manipulations it made to the images. Dbrand says it holds registered copyrights for each of these products, all of which were registered before Casetify’s product launch.

Also, TIL:

Disclosure: The Verge recently collaborated with Dbrand on a series of skins and cases

This is definitely shitty.

Related: JerryRigEverything just came out with a video about this and titled "I got robbed" and called it theft a bunch of times. This is copyright infringement, maybe trademark infringement, but not "theft" or "robbery". No property or money was taken from any party such that they no longer have access to it. It's important to be accurate about this.

Edit:

Here is a list of all the media I've found surrounding this that falsely claims stealing, theft or robbery:

• Techlinked "dbrand was ROBBED" https://youtu.be/2yEE34BeBnA?si=i0oKsJRV8CQUs4P0
• JerryRigEverything "I'VE BEEN ROBBED" https://youtu.be/byfWscC87Vg?si=XJosK1Ubor5fWueW
• Engadget "Dbrand is suing Casetify for allegedly stealing its casd and skin designs" https://www.engadget.com/dbrand-is-suing-casetify-for-allegedly-stealing-its-case-and-skin-designs-221012321.html
• dbrand "Casetify stole our products. Now we’re suing them." https://twitter.com/dbrand/status/1727721586856222893

For anyone struggling to follow this:

Dbrand makes stickers. These are edited scans of the inside of a laptop. Casetify has pretty brazenly copied that edited version. They swapped it around in a way that doesn't even make sense, as the fans vents would be... in the middle of the bottom?

This is the best summary I could come up with:

Dbrand, the device skin company known for trolling brands like Sony and Nintendo, is waging a legal battle of its own.

The company is suing rival Casetify over claims it blatantly copied Dbrand’s Teardown device skins and cases, which are made to look like the internals of whatever phone, tablet, or laptop you’ve purchased them for.

In March, one user on X (formerly Twitter) pointed out that Casetify appeared to be reusing the image of the same internals across different phone models, which means they didn’t accurately represent the insides of each device they were sold for.

“If CASETiFY had simply created their own Teardown-esque design from scratch, we wouldn’t have anything to take issue with,” Dbrand CEO Adam Ijaz tells The Verge.

That’s why, instead of issuing a cease-and-desist order, Dbrand is hitting Casetify with a federal lawsuit in Canadian courts, where the company is based, and seeking eight figures in damages.

Dbrand is also launching a brand-new set of X-ray skins across its entire portfolio today that are rather different from the Teardown ones — they’re black and white, captured at 50 micron resolution by a lab called Haven Metrology, and show details that wouldn’t be visible simply by removing the back cover of a phone, laptop, or gaming handheld.

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Casetify has always felt shitty to me.They sell 45$+ cases with ugly customization and shitty print quality. Now this plagiarism too. Lol