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Accountability – FM (foundation model) developers and deployers are accountable for outputs provided to consumers.

Access – ongoing ready access to key inputs, without unnecessary restrictions.

Diversity – sustained diversity of business models, including both open and closed.

Choice – sufficient choice for businesses so they can decide how to use FMs.

Flexibility – having the flexibility to switch and/or use multiple FMs according to need.

Fair dealing – no anti-competitive conduct including anti-competitive self-preferencing, tying or bundling.

Transparency – consumers and businesses are given information about the risks and limitations of FM-generated content so they can make informed choices.

Here is the actual release by the gov: https://www.gov.uk/government/news/proposed-principles-to-guide-competitive-ai-markets-and-protect-consumers

This is the best summary I could come up with:

The UK’s Competition and Markets Authority set out specific principles to help guide AI regulations and companies that develop the technology.

The CMA developed the principles following an initial review before it launches a series of dialogues with consumer and civil society groups, foundation model developers like Google, Meta, OpenAI, Microsoft, Nvidia, and Anthropic, foundation model users, and academics.

The agency said providing principles for the development and deployment of foundation models is necessary to protect competition and prevent low-performing AI systems from proliferating.

“The impact of foundation models could allow a wider range of firms to compete successfully, perhaps challenging current incumbents,” the CMA said in its review.

It added that if competition is weak, “a handful of firms gain or entrench positions of market power and fail to offer the best products and services or charge high prices.”

The European Union, in its proposed AI Act, also focused on foundation models and requiring companies to comply with transparency rules.

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