Okay, but if I send you an unsolicited dick pick, who owns the rights?
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Why does Steam does the same thing but nobody cares? Steam also takes 30% of the price just because. Ubisoft has 100x more employees but always gets hate.
Steam is a reseller, it’s not the license holder
Sure, but Steam sells the licenses and holds them for you in your account, so it does not quite answer the question. To me they still have all the same issues other platforms that deal in licensing have. Steam just has better PR and is not overtly a dick the way others have been.
And to get ahead of a new law they passed in California, they're already putting it on the screen before check out that you're buying a license to the game, not the game itself. Of course, I think just like Prop65, it will be too broad. Prop65 is the law that says that anything with even a trace amount of carcinogens has to have a warning that announces the presence of carcinogens.
Stream is the one now forced to label change if you've missed recent events
Ubisoft execs are correct, gamers need to get used to not owning Ubisoft games (or purchasing them, heck they're not worth the storage space to pirate.)
They can start AI generating games and no one will notice
Think of the time you'll save too!