Is Aldi truly an affordable/low cost store? I've never seen one before.
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It depends on the location. Like any other grocery chain, the prices vary from one store to the next. They have great chocolate bars though.
Yes. For the items they carry they are generally much cheaper. They minimize all unnecessary costs like marketing and packaging, encourage self checkout and using your own reusable bags. Their stores are spartan and they sell box/can goods right out of bulk/pallet packaging so that also saves some logistics cost.
I live in a HCOL area (for the Midwest anyway) and while you can't get everything at Aldi, you'd pay 1.5 - 2 times the price buying similar food at a regular regional supermarket. You'd probably pay 2 or 3 times the price if you did all your shopping at a Gucci place like Whole Foods or Sprouts.
Aldi and Lidl have done very well in the UK; they're well run businesses. They're private and focused, pay & treat their staff well and they have a focused but good product range. They used to have a bad reputation but when the financial crisis hit in 2011 people started taking them seriously and they've expanded rapidly. They really do offer good quality at good prices.
I don't know what the US retail industry is like, but if it was anything like the UK's (dominated by a few large supermarket chains with big stores, and bloated product lines) then they will do well. There are 1,020 Aldi stores in the UK - and we're about 1/5 the size population of the US wise. 800 stores is a sizeable number and they apparently already have 2,400 stores there.
Best of luck to them. I can't say I was impressed with my single previous visit, but I'll give it another shot if one opens nearby.
I'm not gonna bring a quarter for the cart, though. Fuck that noise.
Just bring your Reusable bag and fill It up with everything your going to buy.
Here Aldi is one of the more expensive grocers. But better quality stuff.
Is this the same brand that I sometimes see tool reviews from EU youtubers? The Ferrex stuff? I wonder if they'll be able to bring that stuff over.