this post was submitted on 17 Jan 2024
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urbanism
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Okay this does bring up a question I’ve had for a long time: Who the fuck buys new cars? I’ve only known like 1 person in my life who bought her car new and it’s because she was a moron who wanted a fancy new mustang. Even relatively wealthy adults I know buy like 3-5 year old cars.
I’ve always questioned this. It genuinely doesn’t seem like there have ever been enough people buying new cars to keep the supply of used cars going. I don’t understand how this works.
As well as private leases there is a massive corporate market for company cars (at least in my country). Cars are offered as a benefit to employees and used as pool cars etc. The company leases them for 6 / 12 / 18 months then they are returned back to the lease company (often the oem themselves) and either re-leased to other individuals or sold on. It’s a huge amount of cars that have that ‘sales’ model. I think almost 80% of BMWs are leased to begin with.
I was reading about a small EV startup company (read: multi billion dollar Saudi oil diversification project) that is planning on never selling cars but instead perpetually leasing cars, and reconditioning the returned car for ‘like new’ leases of the same vehicle again and again and again.
Cars companies aren’t really a manufacturing businesses any more, they’re banks; all of their real products are financial products, loans and leases etc with a car just as the vehicle (pun slightly intended) to sell those financial services.