this post was submitted on 17 Jun 2023
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Reddit Migration

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So it's well known now that the developer of Apollo estimated the new API pricing would cost $20 million a year. For a source, see the title of https://www.theverge.com/2023/5/31/23743993/reddit-apollo-client-api-cost

But from https://apnews.com/article/reddit-blackout-steve-huffman-ceo-api-0a4f7b344ecfbf50c924b030c344c55e the price from supporting third party apps is $!0 million a year. And presumably this is all third party apps combined!

Huffman says the “pure infrastructure costs” of supporting these apps costs Reddit about $10 million each year.

Something's very not balanced here. That one app would have paid for Reddit's third party infra costs twice over.

I can not remember which ones now (can anyone help me out here actually?), but I think a few apps said they'd try to make it work with the new pricing.

Which means Reddit likely stands to make a huge pot of money once the new API changes take effect, in the short term.

Even if Reddit loses the best subs, the best communities, the best users, and the moderation goes to where the sun don't shine, I could see that new revenue boosting investors confidence enough to lead to a successful (if slightly smaller) IPO.

If Reddit goes downhill and loses lots of value afterwards, well, spez has already made his quick buck, so I doubt he wouldn't feel very sentimental about it.

Folks, please explain to me why I'm wrong. Please.

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[–] [email protected] 9 points 1 year ago (8 children)

That's the one line that jumped at my face as well when I read that interview. At least one other app developer said they'd have to pay about the same amount of money for Reddit. So all the third party apps would probably be something like 60 million+/year with those numbers.

Relay for Reddit is planning to go subscription only. They are currently planning 2-3 USD per month price point, based on their analysis of users using 100 API calls per day on average. But if the subscription fee drives away low-rate users, they will likely need to increase the price. https://www.reddit.com/r/RelayForReddit/comments/147152b/update_how_the_current_api_changes_would_impact/

[–] [email protected] 2 points 1 year ago* (last edited 1 year ago)

And that $60m is likely chump change compared to their potential to make off data mining.

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