this post was submitted on 01 Aug 2023
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SquaredCircle
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It's simple. More matches, and more angles.
They have all the ingredients they need. They just need to bake the fucking cake already.
This is pretty much it. They need to be willing to commit more time slots to the division. Right now it's like they're afraid to give the division any more time because it has historically got lower ratings than the men's, but it's a chicken and egg situation, since they've always been shucked off to the worst timeslot and never given investment. So of course people are going to become accustomed to tuning out for that section.
Make a concerted effort to allocate more of the show's time to the division and better booking and more focus will inherently come, since they'll have a larger portion of the show 'on the line' depending on the division being good television. It was a rough transition at the start for WWE too - the first women's rumble was weak because the division was tiny, and it felt forced to give a women's version of every big match. After a couple years though, it was the norm and the strength of the division started to shine through. They've still got a ways to go on their side of things as well on the main roster nowadays, but it's in a better state than AEW for sure.
Now's the best time to do it with the brand split - there's more television time to go around than ever.