this post was submitted on 25 Jul 2023
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[–] [email protected] 91 points 1 year ago (22 children)

Sure thing. With this current proposal, when you visit a website, the site asks your browser if you're willing to display it as intended, basically with all and any adverts. If the answer is no, then you can't see the content, if the answer is yes, then you're likely using Chrome or a Chromium based browser and Google can guarantee more ad impressions, because they're first and foremost an advert selling company.

[–] [email protected] 33 points 1 year ago (5 children)

I may not be 100% right, as I haven't looked at it in detail, but I think it's even a bit more than that. Since the way that's proven is by the browser vendor signing the request (I assume with an HTTP header or something), you could also verify it's from a specific vendor. So even if Mozilla says, yes, we'll display your ads, a website could still lock down to Chrome. It would probably also significantly hamper new browsers, and browsers with a security/anti-ad focus, as they won't be recognised by major websites that use the new protocol until they have market share, which they won't get if they don't have access to major websites.

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