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X, Owned by Elon Musk, Brings Antitrust Suit Accusing Advertisers of a Boycott (www.nytimes.com)

submitted 2 months ago* (last edited 2 months ago) by [email protected] to c/[email protected]

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The company claimed that members of the Global Alliance for Responsible Media coordinated to dissuade brands from advertising on X.

X filed a lawsuit on Tuesday against the Global Alliance for Responsible Media, a coalition of major advertisers, claiming that it had violated antitrust laws by coordinating with brands to dissuade them from spending money on the social media platform.

The suit, filed in federal court in Texas, claims that the coalition, known as GARM, “conspired” with leading brands, including CVS, Unilever, Mars and the Danish energy company Orsted, to “collectively withhold billions of dollars in advertising revenue” that were owed to X, then known as Twitter, in the wake of Elon Musk’s takeover of the social media company in 2022.

…

With the lawsuit, X effectively declared war on advertisers, which provide the bulk of the social media company’s revenue. Since Mr. Musk acquired the company and promised to usher in a new era of unfettered free speech, many advertisers have limited their spending on X, concerned by reports of rising hate speech and misinformation there. By pursuing legal action against GARM, Mr. Musk continued to break with the leaders of other social media companies, who have forged close relationships with advertisers and been responsive to their concerns about offensive online content.

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[–] [email protected] 43 points 2 months ago (5 children)

That's dumb AF. Boycotts are legal. 🤦‍♂️

[–] [email protected] 16 points 2 months ago (2 children)

That was my first thought. Since when boycotting (aka not choosing) something is illegal?

[–] [email protected] 8 points 2 months ago (1 children)

https://en.wikipedia.org/wiki/Israel_Anti-Boycott_Act

[–] [email protected] 6 points 2 months ago

See if Musk was ~actually~ a smart man, he'd have moved twitter's headquarters TO Israel before starting this lawsuit, seeing as that anti-boycott act is present in like 40 states.

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