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That's the point though, right? It's all publicity. They don't want to give it to someone who may actually use it. Give it to the billionaire who will never use it so.
Even if he did stop and order at McDonald's, he'd probably still pay for his meal.
Would be pretty funny for him to go in during rush hour and order free food for everyone waiting in line using the card... though there probably is some fine print.
I'm betting someone like Gates stopped carrying a wallet with money in it decades ago and is so far disconnected from the price of anything because of his vast wealth that he may not even think to pay for his meal, not because he feels entitled, but because he has had 'people' to do that for him for so long.
He had a game show thing on Ellen a while ago where he thought something cost $25 that was a couple dollar item.
He absolutely has no idea how much everyday items cost.
I feel like a game like this would be hard for most people who earn a strong professional salary, let alone billionaires.
They do, at least to some degree. They would love to brag about Bill Gates entertaining an entire Lolita Express's worth of business colleagues at one of their restaurants. And they would love for people to flock to a franchise location to catch a glimpse of Gates, in the same way nightclubs will pay a premium for models and movie stars to show up at their venues.
The publicity of McDs being associated with the Gates brand is worth far more than the number of burgers Gates could consume, even if he shut down a venue buying people hamburgers on their dime.
I had one in college. They do give them out for scholarships and stuff like that to college kids and those in lower income classes. It honestly really helped.
I hate McDonald’s now though lol.