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Epic Games paid big money to make some games platform exclusive.
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Their launcher is, just like Origin and Ubisoft's one, features wise vastly inferior to Steam.
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Smaller indie level multiplayer games do not have crossplatform play with Steam, or other issues like DNF duel breaking player room ping indicators.
None of these explain the amount of frequency of anemosity towards Epic for their store. It seems some are in a parasocial relationship with their Steam launcher. A bit like console fanboy wars. And for some reason they prefer a monopoly without alternatives than one with alternatives. Perhaps some see the installation of another program as an intrusion to to their private comfort. Not rationally like Microsoft's ill willed ~~spying~~ telemetry, but emotionally led. I encountered a few people who just don't want to install new programs and perhaps see Epic a threat to their habits.
But I dislike them for dropping Unreal Tournament.