this post was submitted on 09 Oct 2024
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Mildly Interesting

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Tony's Chocolonely bars are shaped unevenly to represent farmer inequality and the coastline of Africa (lemmy.world)
submitted 1 month ago by [email protected] to c/[email protected]
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"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.

And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d'Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."

From https://us.tonyschocolonely.com/pages/faqs

(page 3) 50 comments
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[–] [email protected] 0 points 1 month ago

It's also why I no longer buy it. It's a PITA to eat.

[–] [email protected] 0 points 1 month ago

Neato advertisement!

Products looks like shit.

[–] [email protected] 0 points 1 month ago

[–] [email protected] 0 points 1 month ago

Damn that's just an ad. There is no escape

[–] [email protected] 0 points 1 month ago (3 children)

Some info, that's interesting and helps balance this blatant advertisement. Tony's was started by Dutch television maker Teun van der Keuken. He worked on a program that exposes products for their production methods and false marketing and so on. They stumbled onto the slavery that's part of the cacao industry. He asked to be arrested for eating chocolate, and in doing so enabling slave labor, but he wasn't. He started out Tony's Chocolonely to attempt to change the chocolate industry. He's not part of the company anymore. He has concluded the mission has failed, and is very critical of his former company, saying they've lost sight of the aim: slave-free chocolate.

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[–] [email protected] 0 points 1 month ago (2 children)

It doesn't make any sense to do this as a metaphor. Chocolate is typically divided into evenly sized chunks for measurement purposes, regardless of the evil practices of the chocolate industry.

The metaphor is asinine the explanation is confusing and it's lost on almost everybody who buys this.

I have had this brand of chocolate before and it is quite good however.

[–] [email protected] 0 points 1 month ago* (last edited 1 month ago) (1 children)

I have never been in or adjacent to a situation where I had to measure chocolate packaged and sold to be eaten as-is in a recipe by squares broken off of a bar, at the demarcations pre-scored into the bar. If I needed that much control I'd grate it or use a chocolate that came pre-granulated, like baking kisses.

For chocolate bars meant to be eaten, the score lines are very much for sharability first. Any use of them for culinary measurement is at best a peripheral feature.

This probably doesn't hold true for baking chocolate. But Tony's isn't baking chocolate.

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[–] [email protected] 0 points 1 month ago* (last edited 1 month ago)

I don't know, man. Sounds like the guy at least TRIED to do something more than most people. Granted, it doesn't compare to a life spent delivering clever piss-take commentary to Lemmy, but not everyone can be so blessed.

Also, speaking of asinine, measurement purposes? If they were selling unsweetened cocao bars for baking, you would have had a point.

I'd say most people get frustrated and think WTF did they make this chocolate bar a pain in my ass? Then maybe they notice the story on the inside of the wrapper and read it?

[–] [email protected] 0 points 1 month ago

The story behind this brand is kind of wild. The company was founded when a Dutch TV program found out the horrors of the chocolate industry, specifically the child slavery at the core of the cacao bean production.

Even today, there are practically no slavery free brands. Attempts to make them, like Tony's, end up with chocolate farm owners messing with the system to pocket the higher price intended for them to hire people. There are a few attempts to make chocolate without slavery, but qhwn you buy a bar of chocolate in a store somewhere, you can be reasonably sure the company that made them profited off child slavery, even if they try their best not to.

[–] [email protected] 0 points 1 month ago (1 children)

I want to like this chocolate, but it's just so bland.

[–] [email protected] 0 points 1 month ago (2 children)

I think it’s delicious.

Are you American as I find your chocolate far too sweet so perhaps you just like sugar and not chocolate.

I realise that might sound offensive but I don’t mean it that way, just curious.

[–] [email protected] 0 points 1 month ago* (last edited 1 month ago) (2 children)

Swedish. I think Marabou and Fazer taste 100x better than Tony’s, but maybe I have to give it another chance. Not like I eat chocolate that much anymore so it couldn’t hurt.

And I do love dark chocolate as well.

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[–] [email protected] 0 points 1 month ago (1 children)

First not sure why everyone is so sure this is an ad and not just OP likes this and the message.

I’ve contemplated posting about this chocolate, I guess we can’t call out companies we like and we just all shit on everything all the time.

Second, my friend called me out for paying £3.50 for a bar of this whenever we have a chocolate and film night when Cadbury is like £1.50. When I said it’s more ethically sourced he said I don’t care about that. 😞

[–] [email protected] 0 points 1 month ago (1 children)

Cadbury in the USA is also literal shit next to tonys

[–] [email protected] 0 points 1 month ago (4 children)

I think all US chocolate is just shit tasting. I was referring to the UK (£), where it’s less shit.

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