this post was submitted on 02 Apr 2024
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Horribly, an argument can be made that ad revenue is one of the only metrics that can really underscore which shows people are actually watching, and encourage the dragons to retain that media, rather than let it slip back into the limbo pit.
What?
Are you trying to say they have no stats on what people stream on their platform if it isn't connected to an ad? Because that would be completely insane.
No, I think they mean that people interacting with a skip ad button is one of the only ways to tell if someone is actually watching what is being streamed. I think even that is flawed, but also the incentive to have a script click through ads if you're not actually watching is pretty low.
Oh, I'm sure they have those stats. And, if your service just raked in money from monthly fees without ads, it would only take a tiny amount of division and multiplication to figure out how much revenue a highly-watched show is likely supporting.
But we're talking about people who graduated with MBAs, here. Not people with real degrees. Not people with functioning brains.
Unless a VP can point to an actual dollars-accrued-per-click number (and suitably screech like the chimp in a suit that he is), the view numbers alone aren't going to matter.
Tell it to Firefly fans.