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Consumers are tired of inflation. But some retailers fear falling prices (www.cnbc.com)

submitted 9 months ago by [email protected] to c/[email protected]

135 comments fedilink hide all child comments

Key Points

As shoppers await price cuts, retailers like Home Depot say their prices have stabilized and some national consumer brands have paused price increases or announced more modest ones.
Yet some industry watchers predict deflation for food at home later this year.
Falling prices could bring new challenges for retailers, such as pressure to drive more volume or look for ways to cover fixed costs, such as higher employee wages.

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[–] [email protected] 25 points 9 months ago

The absolute price of coca-cola in the the United States has gone from $0.05 in 1970 to $2.69 in 2023. That's an absolute increase of $2.64, or 5280% in a period of 53 years.

...

When we adjust for inflation, we see that the price of coca-cola also peaked in 2023, when it cost $2.83 (in today's money), and was at its lowest in 1970 when it sold for $0.42.

The biggest drop in adjusted price happened in 2015, when the inflation-adjusted price dropped by $-2.37 (-100%). Even when adjusting for inflation, the biggest price increase of coca-cola was still in 2022. However, the $0.64 jump actually felt like $0.64 to the consumer due, to the effect of inflation.

The average price of coca-cola during this period of time, adjusting for inflation, has been $1.89, and the most current price of $2.69 is 42.33% above that average.

https://moneynotmoney.com/historical-price-of-coca-cola-in-united-states/

Inflation? Bullshit. Price gouging.