Here's the thing - we've been raised from birth to think "people don't make things, companies do".

Most people have never used software that isn't company branded, they've never sat in a chair made by someone they know, they've never pulled food out of the ground. Almost all jobs set someone up doing a service with a supply chain behind them or doing one small step of something bigger.

It's learned helplessness. They don't have the concept of how they could do things outside of the hierarchy - solid chance they've tried, and since their skills are hyper-specialized and rely on big, expensive tools, they found they had a lot of gaps.

Anything you do outside of a company is a hobby to most people. And even then, people organize into sports leagues and buy fancy toys instead of just meeting up in the park with a ball... Do you really need to play by professional rulesets when you're just trying to exercise?

This time around, I didn't bother to explain why the decentralization is so important to my friends and family - even the technical ones are almost afraid of the idea of it.

Instead, I told them about the ways Reddit has picked up the harmful strategy that Facebook used, and that makes mobile gaming so addicting yet so unfulfilling: show them less of the content they want to change the reward schedule, training you to use the app longer for a smaller dopamine hit. Show you content that will make you feel angry, driving up engagement. And most importantly, always wave the promise of another dopamine hit.

The app is eggregious - it sprinkles in stuff from top communities I left a long time ago because they suck, it gives you suggestions for new communities and presents them like interaction from other users, and it sends you notifications to tempt you back in all the time.

And this is just the beginning, it's going to get a lot worse With all the other social networks eyeing their own strategies to squeeze their users, it's going to suck across the board, and good luck trying to build relationships outside these platforms

I think it's important to remember we're animals, and we're not just trainable, we're the most trainable by a large margin. The best of us have just a handful of moments where we see beyond our instincts and conditioning, and decide to train ourselves

This project is important, because it can give us back communities small enough to get to know each other, while providing a larger forum for ideas, and with a design that can shrug off attempts to control it.

It's going to fragment. Sections of it will break off into echo chambers, admins will sell out their users, and parts will offer a curated walked garden hosted. But it can survive all that because of one simple truth - unless one person captures the majority of the network, they're going to have to cut off the best part of the network. Social media can be profitable without sucking, but to rake in profits it has to suck - and even then, we can start up servers for friends and family, and rebuild the network organically

I'm working for an app streamlined enough I can send it to my mom and have her sign up without getting scared off, and I think I've got a solid idea of how to improve discovery of communities without becoming distributed rather than decentralized. Other people are building their own visions of what this can become, and a lot of people are writing impressive code (Lemmy has no business scaling as well as it has), and the beauty of it is that it all competes while adding to the whole.

I've been at it for 30 hours now, but I can't shake the feeling that me getting this out this out in the next few days is going to matter if this is going to become what I hope instead of another shard of Reddit.

But every time I step away to take a breather, I end up back on here and see a glimpse of what this could be

The only way to change the world is to release something self-perpetuating and self-reinforcing and intrinsically positive, and hope it grows